Obama's strategy (not tactic, McCain) has always been to: move the direction of the country, not just eke out a victory. To get the maximum turnout everywhere: driven around the ideas of a 50-state strategy, getting so many more voters that the Republican vote manipulation games can't affect the outcome, to be sure there is a big enough victory to provide a real power base with the people, to cross party lines, and to build enough coattails to provide the governing power in Congress and in state legislatures around the county.
This is a natural move, since he has the money, to reach out to everyone he can, not just the swing states, and make sure he has done everything to make an overwhelming victory.
Re: Exclusive: Obama buys half-hour of network primetime--The Live Feed:
Barack Obama has purchased a half-hour of primetime television on CBS and NBC, sources confirm.
The Obama campaign is producing a nationwide pitch to voters that will air on at least two broadcast networks. The ad will run Wednesday, Oct. 29, at 8 p.m. -- less than a week before the general election.
The special is a smart move for the Obama campaign, said Larry Sabato, a political analyst and director of the Center of Politics at the University of Virginia.
“Obama's theme is not just change but unity, so he's appealing to the whole nation rather than a handful of tossup states,” Sabato said. “He wants to win the popular vote by a good margin, which will enable him to govern.”